The concept of growth hacking emerged during the era of early startups when businesses needed to enlarge their customer base, market share, and generate revenue as quickly as possible. At the time, startups had extremely low budgets so they couldn’t afford traditional marketing and customer acquisition methods.
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This situation formed the primary goal of growth hacking in marketing – to acquire the highest number of customers at minimal costs as fast as possible.
Growth hacking is a powerful way to grow your business. But what does it mean? How do you actually do it? And how can you use these tools as part of your strategy?
This article will be showing you the best growth hacking tools for your business along with the features that make them unique.
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What Is Growth Hacking?
The term ‘Growth hacking’ otherwise known as growth marketing is a data-driven, full funnel kind of marketing that is based on rapid experimentation. It is used to describe a range of unique, original, and mostly cost effective tactics employed by businesses to advance their existing and/or potential customer base.
For startups and other low-budget businesses, growth hacking is essential. Even if brands can’t afford costly marketing strategies, this idea enables them to grow their user base and increase income. Growth hackers continually look for cost-effective ways to advertise a brand and thereby, minimize spending.
Top 10 Growth Hacking Tools For Small Businesses
Irrespective of how resourceful and creative you are, you must arm yourself with the adequate tools to support your growth hacking objectives. Here are a few growth hacking tools you might wish to consider:
1. Google Analytics:
Google Analytics is a free yet powerful growth hacking tool that provides you with a wealth of information about your website. It will tell you what pages are the most popular, where your traffic is coming from, and more. You can also use Google Analytics to track your social media campaigns.
If you’re just getting started with growth hacking, I highly recommend using it as part of your strategy—it’s so easy to set up!
2. MailChimp:
MailChimp is next on our list of the best growth hacking tools for marketers and business owners. It’s a great tool for growing your mailing list and is relatively easy to use too. It comes with all kinds of features—like pop-up forms on your website or landing pages, email campaigns, analytics reporting and more—that make it worth the money. Here are some other amazing features of MailChimp:
- Automate routine mailing tasks.
- Segment subscribers.
- Send blast or targeted emails based on their open/click history.
- Customize signup forms.
- Set triggers.
MailChimp is quite generous for startups and offers different plans based on the number of subscribers you want to have. For example:
- $10/month – 500 subscribers (this is enough to send one email per month).
- $20/month – 3,000 subscribers (this is enough to send three emails per month).
- And so on!
3. BuzzSumo:
Buzzsumo is a powerful growth hacking tool for finding content that’s already popular. It provides you with its views on the type of content that will perform best for a given keyword, competition, or subject. With the help of this tool, you may discover the methods and strategies that will help your content reach its targeted audience.
Buzzsumo also has some useful features for creating landing pages and pop-ups—to get more people to sign up for your email list, and thus increase conversions on whatever product or service you’re selling. Buzzsumo will show you how many times each piece of content has been shared so far, allowing your team members who are sharing their own marketing materials with colleagues (or even friends) an idea of whether they should just pitch those same pieces again.
Another great feature here is its social media management toolbox: BuzzSumo lets users analyze their website traffic data from Facebook ads accounts (including competitor metrics), analyze tweets about them across all platforms; set up alerts when someone mentions something relevant about them in conversation on Twitter; manage multiple campaign schedules simultaneously—all without having to leave the app.
4. HubSpot:
This popular growth hacking tool integrates numerous inbound marketing channels, like blogs, social media, emails, and landing pages, to market your company on various levels.
HubSpot is a marketing automation platform that can be used to build and manage your email, social media, and web campaigns. It has a variety of features that make it easy to create new campaigns, track results of past efforts, and analyze data from multiple sources (including Google Analytics). You can also use HubSpot for SEO by adding specific content to your site’s pages or blogs so that search engines will rank them higher in search results.
5. SEMRUSH:
SEMRUSH is a powerful and versatile suite of marketing tools that helps you manage and optimize your online marketing campaigns. This tool helps you find out what your competitors are doing to succeed online.
SEMRUSH can help you discover valuable insights about your competitors, which will help you stay ahead of them in the market by ensuring that your business is not only competitive but also innovative.
Once it has been determined what constitutes the best practices for other businesses in their industry, there are two ways to implement this information—either by implementing those same strategies yourself or by offering value-added services based on these findings (this could include helping customers find new products or services that might be better suited for them).
6. CrazyEgg:
CrazyEgg is a heatmap tool that helps you understand user behavior and optimize your marketing campaigns. It provides detailed reports on how many people visit each page and what type of content (images, videos, etc.) they are most interested in. It also provides information about the total time spent on each page and how long each visitor stays on it.
This tool tracks everything from site traffic to click-through rates (CTR), bounce rate, page views per visit and much more.
The information it provides can be used to improve your website by optimizing its layout or adding more content to certain pages so that people spend more time there instead of moving around the whole site looking for something else.
7. Zapier:
Next on our list of the best growth hacking tools is Zapier, a must-have for every growth marketer. It is a tool that boosts user productivity by integrating over 1,000 marketing tools and ensuring seamless transition of data between them to create powerful automations. In addition to that, the service lets you connect web applications and create automated workflows with just a few clicks without coding or any technical skills.
Marketing Automation is one of the most important growth hacker skills and that’s why Zapier made this list of top growth hacking tools for businesses.
8. Unbounce:
Landing page builders such as Unbounce allow you to create beautiful, high-converting landing pages in minutes. They’re also great tools for marketing automation and lead generation, as well as conversion optimization which is why they’re a must-have for every marketer.
Read: Everything You Need to Know About Unbounce Affiliate Marketing Tools
Unbounce is a great way to get started with landing page creation because it has all the features you need: drag-and-drop design templates; newsletter signup forms; even lead generation forms (like an opt-in box).
9. Buffer:
Buffer is a social media management tool for scheduling posts to social media accounts. It’s used to manage multiple accounts, share content with your team, and track results.
Buffer lets you schedule posts from anywhere—including from within the app itself—and export them into different channels: Facebook, Twitter, LinkedIn and Instagram. You can also use Buffer for managing your time on social media so that you’re only posting when it matters most.
10. Hootsuite:
Hootsuite is a social media management platform that allows you to manage multiple accounts, schedule posts and analyze the performance of your posts. You can also use it to run marketing campaigns on Facebook, Twitter and Instagram.
Hootsuite allows you to:
- Create a dashboard where all your social media profiles are listed together in one place. This makes it easy for visitors who come from different platforms (i.e., LinkedIn) when they want updates about what’s happening at your business or brand website; this way they don’t have to search through all their feeds individually anymore!
- Schedule posts so they’ll appear automatically at certain times throughout each day or week depending on how often/when they’ve been posted previously – without having time constraints like “I’m going away tomorrow so I won’t bother doing this until Monday.”
Final Thoughts on Top Growth Hacking Tools for Small Businesses
These are just a few of the many tools out there that can help you get better results with less work. Growth hacking gets simpler when you approach it a certain way. By utilizing these tools, you can make your growth hacking even more organized and result-focused.