Marketing is the heartbeat of all business. Whether you are a start-up or an already established business; finding a marketing strategy that works for your business is critical to the success of your business. In this article, we are going to look at how to market your business in 2023.
To begin, let’s look at some important concept/terminologies:
What is a Marketing Plan?
A marketing plan is a document that outlines your journey to reaching your ideal customers or clients through promotions. A good marketing plan start with the identification of your target market, rules of engagement (strategies), budget (if any) and expected outcome.
Let’s say you are selling a product that can boost immune system, maybe your product name is “System Boost 2A”. The first thing is to identify who “System Boost 2 A” can help. The second thing is to identify how and where to meet these people you have identified and what to say when you meet them, the third thing is to plan on how to engage with them (on planning on how to engage with them, you have to identify the means and medium; will it be face to face? will you need to employ some sales representative? etc.,” This and many more is what defines a good marketing plan
Why do you need a marketing plan?
One of the mistakes most start-ups or business makes is failing to develop a marketing plan at the start of their entrepreneurial journey. If you have a good product that solves problems and you are not making good profit, it’s either your product is not effective, or you don’t have a good marketing plan.
If your product is not effective, you need to fix it, but if your product is effective and you are sure that your product solves a problem but you are not making money from it, you need to look at your marketing plan.
Let’s assume, your product is “market to pot food stuffs” where you prepare ingredients for soup, stew and other cooking stuffs to sell. And your goal is to help your customers reduce the normal kitchen routine to just wash, cook and then eat.
If you are not making sells, it means you don’t have a marketing plan; because “market to pot food stuffs” business is very profitable especially if you have a good plan.
Let’s look at how to market your business in 2023.
How to Market Your Business in 2023
There are countless ways to market your business this year and beyond, I’m going to focus on a few and then inspire you to develop a suitable strategy for your business
1. Identify and focus on the most effective strategy
The first and most important step is to find out what works for your line of business. If you are doing “Market to pot foodstuff” business, you surely need a form of influencers marketing to thrive. The Influencer can be within the locality of your intended market. Your goal is to empower them with your product/cash (if available) to inspire people to patronize your business.
2. Share your success story and struggles (brand experience)
Sharing your brand experience and connecting it to your customer/client’s feedback is a good way to build trust and grow your brand visibility. As much as you can try and build contents on how your products can help your potential clients and back it up with your clients/customer testimonials.
3. Listen and Learn from your customer/client’s feedback
Your clients/customers feedback matters a lot; inspire your customer/client to share feedbacks after using your product. This will not just help you to improve your product but will also give your brand some needed visibility
4. Traditional Marketing strategy is still important
No matter how social the world gets, traditional marketing will not fade. Apart from online marketing, leverage on other aspects of traditional marketing that is relevant to your business; phone and outdoor advertising like billboards are still very effective
5. Create a Point Reward system for your Customers/Clients
Having a reward systems that your clients/customers can used to redeem for a gift at the end of every quarter, year or when it’s reach a certain point can inspire loyalty and increase your brand visibility. Always remember that the goal of any marketing journey is to build trust, loyalty and increase brand visibility.