How to Make Money Online as a Content Creator

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The existence of several social media tools and platforms has made content creation one of the most lucrative careers existing today. Content creators earn huge sums of money ranging from hundreds of thousands to millions of dollars just by being creative and publishing innovative content. You too can join this money-making career but you should be informed that to get the vast earnings you dream of from content creation you would have to know how to earn it. This article aims to share tips on the best methods you can make money online as a content creator.

How to Make Money Online as a Content Creator

Before we begin, it is important to get acquainted with the job role of a content creator.

Who is a content creator?

Content creation is the process of creating and building topic ideas that appeal to an audience persona. Content creators, therefore specialize in creating entertaining and educating materials that can be expressed through any channel and medium. Contents created by content creators exist in several forms including videos, music, art, infographics, e-books etc.

Yes, content creators are influencers. They influence people by giving them something to discuss from the new ideas they bring to the table(creativity) hence its populace amongst businesses and brands who thrive from popular opinions.

Top Methods to Make Money Online As a Content Creator

Partnership with brands

This is the most common way content creators make money online. You can partner with famous brands to create awareness about their products and services to your audience and earn commissions for offering this service.

Partnering with brands can be done by both macro and micro content creators(those with smaller followings), however, you should know that the figure earned from partnerships depends on the size and number of engagements from the content creator/influencer’s audience.

Online Courses

Did you know that you can make money online from teaching online courses? This is one of the fastest and most reliable methods to make money online as a content creator. If you are knowledgeable about a topic or specific field, you can create content and share the knowledge on the several social media platforms that exist.

YouTube in recent years, has served as a great platform on which content creators leverage to supplement income. You can begin a channel and share this knowledge.

Building products

It is common nowadays, to find content creators who incorporate their product line/service into the content they create and advertise it to their audience. These content creators make their personalized branded items which are often clothing, cosmetics and body accessories etc., and fit this service in a way that appeals to their audience and earn more money from it. Examples of content creators who have used this method successfully include popular Instagram lifestyle Creator Aisha Frisbey, and TikTok DIY creator Emma Downer amongst others.

Affiliate Marketing

Affiliate marketing is a type of advertising that is concerned with referring a product or service to a larger audience to make sales. Here the affiliate(content creator) gets to earn a commission or percentage each time someone makes a purchase using the personalized link associated with the affiliate.

Many content creators today have found affiliate marketing to be a profitable approach to making more money online.

Ad-revenue share programs

Joining an ad revenue share program is another method to make money online as a content creator. These share programs work on an established percentage split agreement that allows content creators to earn a cut of the total revenue garnered from adverts whilst the content creator’s content is being displayed.

Ad- revenue share programs can be used by different categories of content creators, irrespective of their number of followers and their examples are; the YouTube Partner program, Facebook page monetization, Snap Stars program, Pulse program (for TikTok content creators), Google Adsense etc.,

Platform Creator Funds

Another top method of making money online that exists for content creators is leveraging the benefits of platform creator funds.

Platform creator funds are programs that offer bonuses to content creators for the number of views they receive on their content from their audience. YouTube for instance creator funds program is made available for content creators who specialize in YouTube shorts of which 10 million views within 90 days, serves as a benchmark for eligibility.


Using a subscription model for your content is one of the methods you can make money online as a content creator. The model is simple. All you have to do is provide exclusive content and get your fans to pay to access them by subscribing. However, you should ensure the subscription fees would be fair and affordable.

Speaking Engagements

Speaking engagements are the most popular method to make money as a content creator. It is very reliable and there exist thousands of businesses and organizations who are willing to pay heavily to get you to speak at the events they host. Popular YouTube personal finance content Reni Odetoyin and DIY creator Emme Downer are known to earn thousands to millions of dollars as payments to speak at events virtually or in person.

Other methods to make money online as a content creator include; consulting for top businesses and brands, leveraging user-generated content ads to earn more and AR lenses etc.


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