Unbounce has made its reputation on creating high-converting landing pages. A great way to drive more visitors to your site and increase sales is by using an effective online marketing campaign. Unbounce is reportedly one of these tools that can help you increase your traffic, sales, and conversions by up to 250% or more. With its simple interface and great features, Unbounce can make you look like a marketing genius. It’s a must-have tool for any serious Internet marketer.
Here we will learn why you need to use Unbounce and how to use it well.
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Table of Contents
What Is Unbounce Tool?
Unbounce is an online marketing tool that makes it incredibly easy for marketers to build websites and landing pages. The platform has become a one-stop-shop for businesses looking to create, manage, and optimize their online presence. Unbounce offers powerful landing page creation, website design, and analytics features.
If you want to market your website, you’re going to need Unbounce. Unbounce provides all the tools a marketer needs to grow an online presence. Unbounce landing page builder gives you the freedom to build your landing pages and website using a drag-and-drop interface. Landing pages are optimized for conversions, and you get a ton of functionality.
Unbounce also allows you to design landing pages in minutes. The platform allows you to choose a template for your page and tweak everything from background color, fonts, and icons to text size, button colors, and even the headline. Once you’re done, click “Create Page” and you’ll get a link to preview your page. That’s it. Unbounce is the easiest way to make professional-looking landing pages in just minutes.
You can create and manage landing pages, email newsletters, sales pages, and opt-in forms — all without coding. Its simple drag-and-drop editor makes it easy to set up a page and send out emails. If you’ve ever used MailChimp or ConstantContact before, you’ll feel right at home with Unbounce.
Read: Top 20 Affiliate Marketing Tools to Skyrocket Your Sales
Why Use Unbounce
So why use Unbounce? Well, one thing you’ll notice if you start to use Unbounce is that you’ll see all sorts of elements that seem familiar, like the “welcome message” template (above), the “about us” section, and so forth.
There are many reasons why people use Unbounce tools. Some of them are related to time and ease of use.
- Conversion Optimization: if you’re looking for ways to optimize your website’s conversion rates, you can’t afford to miss Unbounce tools.
- Email Marketing: Email marketing continues to be one of the most effective ways to reach your customers. With their drag-and-drop ready-made email templates, you can create great marketing campaigns.
- Landing Page design: Your landing page is the first impression that your potential customers have of you, and it has a huge impact on your company’s credibility and overall success. Unbounce has a solution for that.
. Easy to use: Unbounce is no different from any other platform in that regard. But there is one key difference: the way Unbounce presents those elements to you. Instead of being able to edit them directly within your content editor, they’re displayed on the fly for you. This allows you to customize the look and feel of your site without having to code or design anything yourself.
- Easy to integrate: Since it was built specifically for eCommerce businesses, it’s super simple to integrate with Shopify, Amazon, WooCommerce, BigCommerce, and Magento to name a few.
Is Unbounce any good?
Yes. It is worth a try.
Unbounce is a marketing platform, which allows you to build responsive landing pages and web forms. It also has powerful email marketing tools for lead capture and nurturing. The main benefit of this tool is its ease of use.
The interface is clean, simple, and user-friendly. The drag & drop editor is a lot easier to use than WordPress’s post editor. And its mobile-friendly features allow you to easily create responsive landing pages that work on mobile, tablet, and desktop devices.
The Unbounce tool allows us to get some information and metrics on your landing pages. You can see how many times the page is loaded, the type of browser your audience is using, and even measure the bounce rate of your landing pages.
You can track all of these things in real-time with a single tool. You can also easily build a landing page without having to understand code.
The most common types of landing pages include: Thank You Pages, Squeeze Pages, Welcome/Wizard Pages, Opt-in Forms, Abandoned Cart Pages, Newsletter Subscribers, Lead Pages, and Exit Popups.
Is It easy to use?
Yes.
Unbounce is arguably one of the easiest to use. Its drag-and-drop editor lets you change the look of your campaigns and emails within minutes. The platform comes complete with analytics to help you measure and optimize your campaign performance.
It is reportedly said that the team wanted to remove the technical obstacles that stop most people from trying to build something themselves. They also wanted to make it fun to use because a lot of other landing page builders are confusing and intimidating to use.
To create a landing page in Unbounce, users can choose from three pre-designed templates, as well as create their designs. Users can also design a new layout without any design experience.
Who Uses it?
Unbounce was built for the marketing and design community. The goal was to allow them to develop content with the best tools, without having to jump through hoops.
There are two big ways people are using Unbounce—one for content creation and the other for lead generation. The lead generation tool allows you to collect email addresses, and test out new landing pages, while the content creation tool allows you to create forms and signup forms.
So, if you have products to sell or content you want to share, or if you want to collect contacts, then this tool is very helpful.
Is Unbounce a CMS?
Yes and no.
The truth is that Unbounce is a CMS. But it’s more than just a CMS. It’s a content management system that helps you build and manage a robust website, even if you don’t know much about HTML, CSS, or any other coding language. With Unbounce, you’re not limited to publishing content on just one or two websites, or even on a single website.
Unbounce doesn’t fit the mold of typical content management systems. That’s because it’s not necessarily a CMS. It’s a landing page builder. Instead of having a CMS manage all aspects of the website, you add and manage all of the elements that make up the landing page through Unbounce’s interface. Content management systems are built around the content; Unbounce is built around design.
While CMSs are meant to manage the day-to-day publishing of content, they aren’t necessarily geared toward publishing landing pages.
Final thoughts
Unbounce is a landing page builder that enables you to create high-converting, responsive landing pages on any device, at any time, and in any place.
It’s easy to create great-looking landing pages and get leads that convert, but converting visitors into customers can be difficult. It’s not always about having the right offer. It’s about having a compelling offer and creating a good conversion path from landing page to purchase. A good landing page does a better job of solving that problem.